![]() ![]() You will also need a clear depiction of your mark in standard character format or stylized (design) format. Upon completion of your research you will need to write a specific description of goods and/or services associated with your mark. Keep in mind that although the TARR database is updated daily, a mark that is legitimately in use may not show up in your search. The TARR system reflects current registered trademarks and pending applications so you may be able to determine if the mark in question is still being used. If you find a mark conflicts with yours, record the serial number or registration number so you can check the status of the mark via the Trademark Applications and Registrations Retrieval (TARR) database. ![]() NOTE: It is not mandatory to hire an attorney as long as you comply with the trademark statute and rules. If you do work with an attorney, keep in mind the USPTO will correspond only with that person, not with you directly. Some people choose to hire an attorney for this and to represent their interests. You will also need to search the Trademark Electronic Search System (TESS) database before filing your application to compare your mark to existing trademarks to ensure there is no conflict. The United States Patent and Trademark Office (USPTO) website offers a Basic Facts About Trademarks booklet as well as an FAQ page to guide you in the process. Once you have determined that a trademark or service mark is what you need, you should educate yourself on the rules and requirements for application for registration of your mark. ![]() (If you choose not to register a mark, you can establish rights to it based on demonstrated legitimate use of the mark.) While you are not required to register your mark, there are certain advantages to owning a federal Trademark registration. ![]()
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